-New Brochure Highlights the Win-Win Economics of DENSO Robots-

LONG BEACH, Calif. — DENSO Robotics, a global supplier of advanced robotic technology, knows firsthand what customers want in their assembly robots. Speed, accuracy, ease of operation, high reliability, low maintenance, durability and energy efficiency are all part what makes "The DENSO Difference" - small industrial robots of the highest quality with the lowest total cost of ownership.

"DENSOs primary business is manufacturing automotive parts, not robots," said Peter Cavallo, robotics sales manager, DENSO Products & Services Americas, Inc. "And thats why our robots are built the way they are. Because in order to succeed in the fiercely competitive automotive sector, DENSO requires its robots to deliver not only the highest levels of productivity, but also the lowest cost of ownership."

The total cost of owning an assembly robot begins with the purchase of the complete unit, hardware and software included. Customers get the best value when integrating the robot into the their operation, ensuring the equipment meets their duty-cycle needs, and getting support for the model after it has been discontinued doesnt involve opening their wallets again and again.

"When you do the math, owners of DENSO robots come out ahead every time," Cavallo said. "Were talking about added costs our customers dont incur. Thats ‘The DENSO Difference."

Learn more about "The DENSO Difference" at www.densorobotics.com/brochure. For prospective buyers looking for to understand the market and how to comparison shop, download DENSO Robotics free guide, "Small Assembly Robots: Comparing the Cost of Ownership of Different Brands."

More than 77,000 DENSO robots are used for precision assembly, manufacturing, product testing and quality assurance by companies worldwide. A leader and pioneer in manufacturing automation, DENSO is the worlds largest user of small assembly robots, with more than 17,000 of its own robots designed and used in its own manufacturing facilities. For more information on DENSO Robotics, visit www.densorobotics.com.

About DENSO:
DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs nearly 140,000 people. Consolidated global sales for the fiscal year ending March 31, 2015, totaled US$35.9 billion. Last fiscal year, DENSO spent 9.2 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

About DENSO in North America:
In North America, DENSO employs more than 17,000 people at 33 consolidated companies and affiliates. Of these, 28 are manufacturing facilities located in the U.S., Canada and Mexico. In the U.S. alone, DENSO employs more than 14,000 people in California, Alabama, Michigan, North Carolina, South Carolina, Tennessee, Kentucky, Georgia, Iowa, Ohio, Arkansas and Pennsylvania. DENSOs North American consolidated sales totaled US$8.0 billion for the fiscal year ending March 31, 2015.