The Co-located Events will Bring Together Industry Leaders to See New Equipment and Gain Insight on Manufacturing Trends

Rosemont, IL - September 16, 2024 - The ASSEMBLY Show and the Surface Mount Technology Association (organizers of SMTA International) are thrilled to announce that best-selling author and performance coach Jairek Robbins will be the keynote speaker for this year's event. These co-located trade shows willl take place from October 22-24, 2024, at the Donald E. Stephens Convention Center in Rosemont, IL, and expected to attract thousands of industry professionals seeking to explore the latest innovations and strategies in the field. The keynote will take place on Wednesday, October 23 from 9:00am - 10:00am and open to all registered ASSEMBLY Show and SMTA international attendees.

Jairek Robbins, renowned for his best-selling book "Live It!: Achieve Success by Living with Purpose," brings a wealth of experience and insight into personal and professional development. With over a decade of experience as a performance coach, Robbins has worked with businesses and individuals around the globe, helping them unlock their full potential and achieve sustainable success.

During the keynote, Jairek Robbins will address workforce shortages and retention issues and inspire a new generation of talent to engage in the manufacturing sector. In an industry where over 1 million jobs remain unfilled, Jairek will share actionable strategies to attract and retain young, motivated employees, foster a culture of innovation, and build a legacy that both leaders and team members can be proud of. This keynote will empower leaders with the tools and mindset needed to inspire their teams, transforming workplaces into hubs of innovation and collaboration. At the same time, it will give individuals insights into how to take charge of their personal development, unlocking their potential in a rapidly evolving industry.

"Whether you are a leader striving to create an environment of excellence or an individual seeking purpose and growth in your career, this session will resonate with you," said Bill DeYoe, Publisher of ASSEMBLY Magazine, producers of The ASSEMBLY Show. "Jairek will explore the benefits of performance coaching over traditional management, the power of a growth mindset, and how both leaders and employees can thrive by working together. Whether you're a manager looking to energize your team or an individual seeking career growth, this presentation will give you the tools to navigate the future of manufacturing with confidence and optimism."

At only 23 years old, Jairek was awarded the Congressional Award (Gold Medal) from the United States Congress. He has conducted training for a variety of companies & organizations, including…Harvard University, The United States Marines, The United States Air Force Special Forces, UBS, BMW, Keller Williams Realty, Major League Baseball teams, and members of the U.S. Olympic team.

As an innovator, Jairek is applying his philosophy and living a life of adventure, philanthropy, and entrepreneurship. Whether it's cage diving with great white sharks, hanging with silverbacks in Rwanda, white water rafting down the Nile, or volunteering in underdeveloped regions, Jairek is out in the world, living fully, loving deeply, and striving to do something that matters.

"We look forward to this opportunity to share Jairek's inspiration and insights with attendees," said Tanya Martin, Executive Director of SMTA. "The challenges addressed in this presentation are more relevant than ever for the industry."

In addition to the keynote, the two events will also feature a robust lineup of educational sessions, learning theater discussions, and several networking events. The co-location of The ASSEMBLY Show, renowned for its focus on assembly technology, equipment and SMTA International, a leader in surface mount technology and electronics assembly, will feature an expansive exhibit floor highlighting cutting-edge products, technologies, and solutions from leading suppliers and manufacturers. For more information about the event, including the full agenda and registration details visit https://www.assemblymag.com/the-assembly-show/registration-fees. Super early bird registration ends September 20th.

The ASSEMBLY Show is sponsored by ASSEMBLY Magazine, the leading brand covering the processes, technologies, and strategies for assembling discrete parts into finished products. ASSEMBLY offers an integrated portfolio of products including the industry's leading trade show. The trade show and conference are produced by BNP Media, one of the country's leading business-to-business media companies serving industry professionals across 60+ industries through magazines, custom media, e-newsletters, webinars, events, and market research.

SMTA International is the premier event for professionals in the electronics manufacturing industry. The conference and exhibition provide a platform for experts from around the world to discuss, collaborate, and exchange vital information to further all aspects of the industry. SMTA is an international network of professionals dedicated to skill-building, sharing practical experience, and developing solutions across Electronics Manufacturing (EM). This includes expertise ranging from component manufacturing to system-level integration, encompassing microsystems, emerging technologies, and related business operations. Electronics manufacturing engineers and professionals working for companies that manufacture electronic products as well as equipment and material suppliers comprise the base of SMTA membership, but many students, academics, consultants, and retirees remain active participants. For exhibitor and attendee information, visit https://www.smtai.org/.