Why Direct Drive?
To understand these benefits, we start with the basic concept of direct drive whereby the force of a motor is directly applied to a mechanism without any intermediate drive train such as a gearbox or toothed belt etc. The core working principles of direct drive motor technology is in essence based on the right hand rule of electromagnetism, whereby a current moving through a wound coil creates a magnetic field.
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Featured Product

Model TR1 Tru-Trac
The Model TR1 Tru-Trac® linear measurement solution is a versatile option for tracking velocity, position, or distance over a wide variety of surfaces. An integrated encoder, measuring wheel, and spring-loaded torsion arm in one, compact unit, the Model TR1 is easy to install. The spring-loaded torsion arm offers adjustable torsion load, allowing the Model TR1 to be mounted in almost any orientation - even upside-down. The threaded shaft on the pivot axis is field reversible, providing mounting access from either side. With operating speeds up to 3000 feet per minute, a wide variety of configuration options - including multiple wheel material options - and a housing made from a durable, conductive composite material that minimizes static buildup, the Model TR1 Tru-Trac® is the ideal solution for countless applications.